The Gathering Rocks Louisville

| June 30, 2016


CO5, MX2 Media and Black Dog Music Marketing have wrapped a successful debut of The Gathering On The Whiskey Trail in Louisville, KY from June 15-17. The Gathering brought together nearly 200 Alternative radio programmers, music supervisors, bloggers, musicians, and some the best and brightest minds in the music business to the legendary Brown Hotel for three days of Alternative music showcases, networking, and idea sharing.

The Gathering On The Whiskey Trail included exclusive events designed to give like-minded individuals from the Alternative music world a chance to hold thought-provoking discussions about the challenges of today’s radio and music business while being exposed to rising Alternative musicians in unique settings, including:

  • Churchill Downs Gathering Kick Off Party sponsored by Hollywood Records, including Mock Horse Racing courtesy of Dangerbird Records and featuring a performance by Capitol artist, Broods.
  • Late Night Lounge at The Brown Hotel sponsored by Republic Records.
  • The Gathering Grand Slam Softball Game, courtesy of Concord Music Group and coordinated by Aaron Axelsen.
  • Barton 1792 distillery tour and barrel room performance by Sony/RED artist The Brinks.
  • The Gathering artist showcase at Copper & Kings, sponsored by 300 Entertainment, with performances from Cobi (300) / 888 (7S) / The Moth & The Flame (7S) / Bronze Radio Return (RED) / HUNGER (1st Production/CO5) / Fame Riot (Another Century) / The Unlikely Candidates (CO5)
  • Against The Grain whiskey tasting sponsored by Strange Loop and featuring The History of Bourbon Through Whiskey.
  • Hot Brown dinner at The Brown Hotel sponsored by Last Gang/eOne Music with a performance by Last Gang artist, Arkells.
  • The Gathering artist showcase at Mercury Ballroom featuring TeamMate (Rostrum Records) / Mona (Bright Antenna) / Iron Tom (RM64) / Beware of Darkness (Bright Antenna) / AWOLNATION (Red Bull)


“Great networking with the eclectic mix of emerging artists, label partners, managers and music supervisors. Looking forward to the Gathering 2!“

Mike Kaplan, Program Director, Alt 98.7/iHeartMedia

“The Gathering is a killer conference that didn’t feel like work. It let people breathe and network but showed us music we can use! Bands that I was so-so on, I now “Get”, and I saw a #1 Alternative chart smash that hasn’t even been released yet! I’m guessing next year I’ll call in a ringer I met at The Gathering!”

Nerf, Program Director, KTCL/Denver

“First of all, it was one of the most organized events I’ve ever attended. I haven’t been to an event in a very long time that has your entire time planned for you with all of the things you’d want to do anyway! Secondly, I think the level of bands was amazing. Several of the bands left me wanting more. Isn’t that what we all want from our audiences – them to need more of what we provide? And finally, and equally as important, it was just great to see and hear the perspective of all sides of the business so we could develop a better understanding of how we can work together in different ways that benefits everyone.”

Ross MacLeod, Program Director, CFNY/Toronto

“The Gathering was a top notch event in its inaugural year… just the right amount of industry related events and music set against beautiful backdrops. The artists were fantastic when they performed and were awesome at mingling with everyone at the conference. This is an event I would love to attend annually. Congratulations to CO5, MX2 Media and Black Dog Marketing on such a well-executed event!

Ross Mahoney, Program Director/Afternoons, KXTE/Las Vegas

“The Gathering and Louisville were the perfect hosts and backdrop to exposing Bright Antenna’s developing artists Mona and Beware of Darkness to new fans and industry like never before. We will be back in 2017. The word is out!”

Braden Merrick, President, Bright Antenna

“I was very impressed with The Gathering from start to finish, which was amazing for a first year event. Everything was so well planned and all the events were smooth and seamless, from the friendly and helpful Mint Julep transport, the staff at all the wonderful, unique locations, the delicious food and most important, the fantastic music. It was a great selection of bands and the sound at each venue was flawless. Some of my musical highlights include: The Brinks, Broods, The Moth & The Flame, The Unlikely Candidates, Arkells, TeamMate and Beware Of Darkness. (Oh and of course The History Of Bourbon Through Bluegrass!)

Bekki Newton, Director, Music, The CW Television Network


“The Gathering was an awesome experience. The bands were fantastic and they played in cool, interesting venues around Louisville. And, aside from that, the organizers saw to every detail, making the whole experience fun and relaxing.”

Ann Kline, Music Supervisor, CasaKline

“Just back from The Gathering, and, if you missed it you MISSED IT. Possibly the best music showcase ever! Can’t wait ‘til the Second Annual!”

Jonathan Pirkle, Program Director, WNFZ/Knoxville, TN


Louisville was chosen as the location for The Gathering due to its lifestyle and abundance of high quality brands, including The Kentucky Derby, Louisville Slugger, famous whiskey distillers, and the home of the greatest boxer in history, Muhammad Ali. The Gathering taps into the local culture through its showcase events.

For information on The Gathering On The Whiskey Trail 2016 or about participating in future gatherings, please visit The Gathering online:


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